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Conference

The Art of Poster Design According to Toulouse-Lautrec

Saturday, July 25, 2026

Conference presented by Laurent Genest 

Before Alfons Mucha, Toulouse-Lautrec was undoubtedly the greatest poster artist of the late 19th century. He elevated posters to the status of works of art, surpassing his predecessor Jules Chéret. Inspired by Japanese prints, whether depicting the Moulin Rouge, Valentin le Désossé, La Goulue, or Aristide Bruant, they were the first modern posters thanks to their bold compositions, limited color palette (three or four colors), and reduction of scenes to their essentials. Collectors went so far as to peel the posters off the streets to get their hands on them...

Introduction of the speaker

Laurent Genest

National Lecturer. After studying art history and archaeology at the École du Louvre and the University of Paris I – Sorbonne, where he also lectured for several years, Laurent Genest has continued his research on our contemporary relationship with works of art in general, and with reproductions of artworks in particular. He was one of the founding members, at the University of the Sorbonne, of the Critical Observatory of Digital Resources in Art History and Archaeology, now hosted on the CNRS website (https://observatoire-critique.hypotheses.org/). He regularly organizes cultural trips in France and abroad. He is a member of ICOM (the International Council of Museums) and has published several contributions on the topic of the virtual museum in specialized journals.

Book your ticket

Practical information

Saturday, July 25, 2026, at 10 a.m.


Price: €13
Duration: 1 hour and 15 minutes from 10 a.m. to 11:15 a.m. Please arrive by 9:45 a.m.
Location: in the auditorium.
Conference in French